What is ORM (Online Reputation Management)?

Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

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Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.

Controlling Bad Publicity with Online Reputation Management

To appreciate why Online Reputation Management is effective, you should understand how negative press takes root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criteria. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

Some of the Best Parasite Hosts for Online Reputation management Include:

Facebook

Foursquare

Google+

LinkedIn

Pinterest

Quora

Tumblr

Twitter

Yelp

YouTube

Parasite hosting refers to websites with high trust and authority that allow the self-publishing of content. The benefit lies in the ability to leverage the host domain’s authority and trust to get your content ranked.