What is Off Page SEO

Off Page SEO : 

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). 

• Social Networking Sites
• Blogging
• Blog Marketing
• Forum Marketing
• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Link Baiting
• Photo Sharing
• Video Marketig
• Business Reviews
• Local Listings
• Article Submission
• Social Shopping Network
• Answer Questions

What is ORM (Online Reputation Management)?

Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

OR

Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.

Controlling Bad Publicity with Online Reputation Management

To appreciate why Online Reputation Management is effective, you should understand how negative press takes root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criteria. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

Some of the Best Parasite Hosts for Online Reputation management Include:

Facebook

Foursquare

Google+

LinkedIn

Pinterest

Quora

Tumblr

Twitter

Yelp

YouTube

Parasite hosting refers to websites with high trust and authority that allow the self-publishing of content. The benefit lies in the ability to leverage the host domain’s authority and trust to get your content ranked.

What is SMO (Social Media Optimization)?

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page.

The Fives Rules of SMO -

1. Create Shareable Content - This is fundamental to social media marketing, so in SMO it's about determining the content that your audience prefers to share across different social media platforms. In Rohit's original post, this activity was about encouraging links: the two go together.

2. Make Sharing Easy - This is the embedding of buttons and other widgets to encourage sharing, recommending or bookmarking within your site and blog. SMO analyses the best placements, formats and messages to do this.

3. Reward Engagement - It's commonplace now to reward "Liking" or "Tweeting" through a promotional or content offer, so this can look at the best offers to do this. Rohit also says this should look at a longer-term of encouraging deeper engagement and conversations.

4. Proactively Share Content - This covers the process and format for sharing beyond your central hub. This can include syndicating articles to other partners or platforms like Slideshare or Scribd. Some also create their own widgets for embedding or sharing on other sites (atomization).

5. Encourage The “Mashup”- Rohit says that this is encouraging folks to take and remix your content, so it becomes user generated content. This activity can effectively be built into campaigns.

SEO Techniques You Should Know

SEO Techniques are Classified Into Two Broad Categories:

• White Hat SEO - Techniques that search engines recommend as part of a good design.
• Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
• Gray Hat SEO

White Hat SEO

An SEO tactic is considered as White Hat if it has the following features:

It conforms to the search engine's guidelines.

• It does not involve in any deception.
• It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
• It ensures that a web page content should have been created for the users and not just for the search engines.
• It ensures good quality of the web pages.
• It ensures availability of useful content on the web pages.

Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.

Black Hat or Spamdexing

An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:

• Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
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Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.

Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are calledDoorway or Gateway Pages.

Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.

Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking. 

Grey hat SEO

As the color suggests, this type of SEO technique comes somewhere between the Black and White type. So while considering different type of SEO as well, this type comes between White and Black Hat types of SEO. It uses techniques like three way link exchange, article spinning, buying of old domains, buying expired domains and at last Google Bombing also.

Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

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What is SEO?

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

• 1.designing and developing a website to rank well in search engine results.
• 2.Improving the volume and quality of traffic to a website from search engines.
• 3.Marketing by understanding how search algorithms work, and what human visitors might search.
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SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.